Cookie and Similar Technologies Policy

1. Where this policy applies

This policy explains the use of cookies, browser storage, tags, pixels and similar storage/access technologies on Edtrainit and medtrainit public websites, public advertising landing pages and the medtrainit service.

There is an important separation: optional Google advertising technologies may operate on public marketing pages after the required consent, but they do not operate inside the logged-in medtrainit learning platform, question pages, feedback pages, student progress areas or dashboards.

2. Necessary technologies

We use technologies that are necessary to provide and protect the website and service. These may operate without optional advertising consent where the law permits because they are required for a service the user has requested or for essential security and technical operation.

Blocking necessary technologies may prevent login, payment or normal use of medtrainit.

3. Optional advertising and measurement technologies on public marketing pages

We use Google Ads to advertise medtrainit and may use Google advertising technologies on public marketing pages to understand whether an advertisement led to a relevant website action, to attribute campaigns and, where we enable it and the visitor has consented, to support remarketing or advertising audiences.

These technologies can involve information being stored on or accessed from the visitor's device. They are treated as optional and are not activated until the required consent has been given.

The live cookie-settings panel should identify the specific Google technologies, cookie/storage names, purposes and durations that are active in the deployed website. Edtrainit keeps that inventory aligned with the live configuration.

4. Consent and Google Consent Mode

On public marketing pages, visitors are offered a clear choice before optional advertising technologies operate. Rejecting optional technologies is as easy as accepting them. Necessary technologies remain available where required to operate the site.

Edtrainit's preferred configuration is Basic Consent Mode or an equivalent consent-first implementation: optional Google advertising tags are prevented from loading until the visitor has interacted with the consent mechanism and granted the relevant permission. Consent Mode is a technical way to communicate a choice to Google; it does not replace the need to obtain that choice from the visitor.

Visitors can change or withdraw their optional choices later through the Cookie Settings control. Withdrawal applies going forward.

5. Lead-generation forms

A public lead form may ask for limited information such as name, email address, country and whether the person is enquiring as a student or parent/guardian. Submitting an enquiry does not automatically add the person to a promotional mailing list.

Where a separate marketing-email option is offered, it is optional and unticked by default. The person may submit the enquiry without agreeing to marketing. If a Google-hosted lead form is used, the form links to Edtrainit's Privacy Notice and the information received is handled under that notice.

6. What we do not do inside the learning platform

• We do not run Google Ads remarketing or advertising tags on logged-in student question, feedback, dashboard or progress pages.
• We do not send student answers, mistake categories, progress indicators, progress reports or learning behaviour to Google for advertising.
• We do not create Google advertising audiences from student learning information.
• We do not intentionally upload known under-18 student records to Google Ads Customer Match or comparable advertising-audience services.

7. Analytics and future technologies

This policy does not assume that Google Analytics, Meta/Facebook Pixel, heatmaps, session recording, Vercel Analytics or other optional analytics/advertising technologies are enabled. If Edtrainit activates another optional technology, it must first be assessed, added to the live storage inventory and consent mechanism where required, and this policy must be updated if the change is material.

8. Browser controls and Cookie Settings

Most browsers allow users to block or delete cookies and browser storage. The preferred way to control optional technologies on our public website is the Cookie Settings control because it applies Edtrainit's configured categories directly. Blocking necessary authentication or security technologies may prevent the service from operating correctly.

9. Changes to this policy

We update this policy when the technologies or purposes used on the website change materially. The version and effective date identify the current policy.